Boycott the Balvenie Rare Craft Roadshow
Let me start this post by saying that the following in no way diminishes the value of sites like Myopenbar.com. But hopefully some of you did not receive the e-mail I did today, after RSVPing last week. It said the following:Good afternoon, dear friend - Thank you for your overwhelming interest in The Balvenie Rare Craft Experience Event in New York on Wednesday, October the 19th.
We are fully aware that you may have received confirmation on your RSVP prior to this email, but due to unforeseen capacity issues we will not be able to honor your original confirmation at this time, nor include you on our guestlist for the evening. We extend our greatest apology for any inconvenience this may have caused and are extremely disappointed you will not be able to join us for this particular event. On that note, we ask that you please sign up for Warehouse 24 at www.thebalvenie.com to gain advance notice of all future events, in depth information and access to the craftsmen of The Balvenie. -BV
Well, this is not how you treat the press nor bloggers, and I consider myself a member of both groups. And it’s certainly not how you treat potential customers: simply encouraging them to sign up for a Web site promoting the product without any incentive. I would like to call out the apparently inexperienced PR firm of Maloney & Fox for sending out automatic RSVP confirmations. It’s almost as bad as the Target-Missoni mishandling. I’ve dealt with many publicists and this is not how it’s done. So, it’s your prerogative to attend this event if your RSVP confirmation was not de-confirmed. But I would encourage you to send Balvenie and the amateurs at Maloney & Fox a message by not attending. But please do sign up for Myopenbar.com, because the listings there are pretty solid. I also don’t want to disparage Sons of Essex because, as I said in the previous post, I’ve only heard good things about it. There are other free and inexpensive events Wednesday; to see some of them, check out MyFreeConcert.com.