H&M to Collaborate with Marni for Spring

Courtesy: H&M; Photo: Magnus Magnusson

H&M just announced, on the heels of the Versace launch, its latest collaboration. And once again, the retailer is turning to Italy, with Marni. Expected to be filled with colorful prints and patterns, the press release also seems to imply it may be more affordable than the Versace collection.

The best sneak peek is from the picture to the left. We’ll have to wait for the look book and prices. But Consuelo Castiglioni, Marni’s founder and creative director gives some hints in the press release.

“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces
in signature fabrics and prints,” she says. “As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty
utilitarian elements.”

That press release continues:

“Marni’s collection for H&M has all the freedom and experimentation for which the label is renowned, with all-over prints in strong colours all intended to be worn together in layers that both match and clash. For women, the colours are vivid and the prints are bold, be they African inspired or simpler colour blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and Jacquard knit, and fabrics range from silk to crisp cotton poplin. To finish the complete look the collection also includes jewelry, shoes, bags and scarves.”

Look for the collection to hit stores March 8.


About bloggains

I’m a journalist who likes to live well, but will never pay full price. In this new world of the Groupon et al., how can we get a bargain on the things we actually use? That is where I come in. I’m a single girl on a budget with a penchant for fashion, good food, and travel who likes to take care of herself in the process. So, I decided to blog about the everyday ways I save money while still living pretty well. Hopefully it can help you live life fully without paying full price!

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